The label also managed and showcased other new talents and delivered tracks such as "Noorie" on Sagoo's 2000 release, Bollywood Flashback 2. Ishq followed this with the release of other Sagoo titles including Anything But Silent, Hanji and the technical Sag Loops series. Its first output was his album, Dub of Asia. In 1999, Sagoo launched his own UK music label, Ishq Records. He toured India with Michael Jackson on the HIStory Tour, produced the Aby Baby album with Amitabh Bachchan and was invited to New Delhi to meet then Indian President, Shankar Dayal Sharma. Starring Deepti Bhatnagar and Jas Arora, the video was directed by Polygram Multimedia, and became a hit in the UK.
Subsequently, he featured on the album Dance Attack and composed another remix music video, Mera Laung Gawacha. This was followed in 1996 by his first, all-original work Rising from the East, which included "Dil Cheez" and "Tum Bin Jiya". He became the first Indian artist to reach national mainstream radio when the album track " Chura Liya" (a re-working of Asha Bhosle's song) was played on BBC Radio 1. In 1994, Sagoo signed with Sony Records to produce Bollywood Flashback. Other material during this period included Star Crazy and Sagoo's 1991 collaboration with Nusrat Fateh Ali Khan on Magic Touch. Through this relationship, he released his first album, Wham Bam which spawned a sequel, Wham Bam 2. The single became a hit and Sagoo joined OSA as their full-time in-house producer. In 1989, Oriental Star Agencies, UK based record label, asked him to remix a Punjabi track called "Hey Jamalo". These home-made creations fused Western dance and hip hop with Indian music. He spent his college years producing mix-tapes for friends and dee-jaying at local events. In his teens, Sagoo developed a taste for reggae, soul and disco. His father Saminder Sagoo ran his own retail music outlet in the 1970s, after playing in The Musafirs in the late 1960s.
Sagoo grew up in the Balsall Heath area of Birmingham. He is the figurehead of the UK/Belgium-based entertainment company, Fresh Dope Industries. He entered the recording and entertainment industries in 1989. Born in Delhi, India, Sagoo was raised in Birmingham, England. Baljit Singh "Bally" Sagoo ( Punjabi: ਬਲਜੀਤ ਸਿੰਘ ਸੱਗੂ, born ) is a British-Indian record producer and DJ.
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